STUDIO WORK
director-led film + Photography studio
A curated selection of director-led film, campaign development and photography work across fashion, luxury, music and culture.
Each project is built around a clear creative direction, from initial concept through to final delivery. The work spans campaign films, branded storytelling and ongoing content, designed to feel culturally relevant rather than traditionally commercial.
Campaigns, worlds, and always-on output.
We collaborated with Calvin Klein, Andrew Georgiades, and Olivia Pezzente to create a social campaign for the iconic Eternity fragrance—an intimate visual exploration of modern romance, timeless connection, and quiet strength.
Commissioned by Warner Music Nigeria, we built a visual world and four visualisers for Azekel’s Sonic Incense—a journey through magical realism that explores the harmony between ancestral tradition and modern life.
Commissioned by Warner Music Nigeria, we built a visual world and four visualisers for Azekel’s Sonic Incense—a journey through magical realism that explores the harmony between ancestral tradition and modern life.
Not far from Porbandar, the birthplace of Gandhi, lies Singra—a village woven from the threads of tradition and time. Surrounded by fields tended by generations, its heart beats around a humble temple, flanked by local shops and a lone hairdresser’s stall. Cobblestone streets wind like quiet whispers, lined with colonial buildings and corner shops, where life unfolds slowly, tenderly.
Commissioned by Warner Music Nigeria, we built a visual world and four visualisers for Azekel’s Sonic Incense—a journey through magical realism that explores the harmony between ancestral tradition and modern life.
This is #ForTheMandem In collaboration with ITV woo & Mandem Meetup - the mens mental health support group saving lives across England - we’ve created a series of six films and features on mental health, the importance of community, nature as a tool & more ways to transform your mental health.
Self Portrait was shot on location at Kucchadia Farm in Gujarat, India, marking the beginning of a personal series of films I released in 2024. Captured during an eight-week journey across the country, this piece sets the tone for a wider body of work.
Exploring ibiza, and the new aromatic frontiers of Carolina Herrera, it’s important to remember the values of togetherness in a world ruled by individuality
From Platonic soul to YRMOS. The intention of the project is to explore the meaning of Reason, underlining the logical sense through the eyes of artists selected by Ulrich Boulon. This project is an artistic commentary on culture while emphasising the core values of YRMOS. A potent mixture of self-expression, self-confidence and problem-solving was generated by Candice Lau who has come forward to make a conversational statement.
“I wanted to create a film that captures the essence of how music can be a powerful tool for healing and connection. For me, music is a form of meditation that allows me to be fully present in the moment and forget about everything else. That feeling of being together in the sound and the shared experiences made through music can free up energy for connection, simultaneously releasing pent-up emotions. Through this film, I hope to remind people that everyone has their own unique life journey with its own complexities and challenges, but with music, dance and sharing it with friends, everything will be alright. No matter if it’s 50 years ago or this coming summer, building connections through music will always be one thing that won’t die.”
One of our most impactful projects was the documentary Mandem, which I conceptualised, produced, and directed alongside our team. The film went on to win multiple awards and has since been used as educational material across schools and universities throughout the UK. The accompanying campaign generated more than 13 million interactions across platforms, while the charity behind the project now reaches over 5,000 individuals through direct interventions. Mandem invites viewers into the winding world of ordinary men through candid dialogue, poetry, and memoir. At its core, the film helped build an open, grassroots community where men from all walks of life can find kinship, support, and refuge.
For the Louis Vuitton Monogram Eclipse campaign, we were given complete creative freedom to reinterpret the iconic monogram bag within a contemporary London setting. We approached the project as a cinematic triptych titled Life, Strife, and Wife, capturing the chaos, beauty, and romance of a single day in the city. The result was a visual narrative that explored the emotional pulse of London, blending timeless luxury with raw, modern storytelling.
Emulating their traditional ‘The Burning Sailor’ character, in a seductive but fun and playful manner. I decided to play around with masculinity and heat whilst still using a midnight sun copper skin aesthetic that links back to the JPG brand DNA.